Real-time calculation of public sentiment and “opinions” about products , services, brands & campaigns in various markets, using freely available (ubiquitous) social media data, online news and reviews.
- What is the real-time public perception of our products and services?
- How effective are our marketing campaigns in the social media space?
- How effective are we as a brand? What is our brand image?
Campaign Managers (Communications & Marketing) – Use instant feedback on campaigns to adjust tone of voice (TOV) or product communication perspectives. Instantly evaluate the effectiveness of your campaigns (PR/Marketing)
Product managers – instantly weigh the public opinion on your brands and products, integrate this feedback with R&D process to ensure optimal product development & market placement