Descriptive Analytics

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Because Customer Experience is not only a strategy for customer connected-ness but also a condition for growth, it is equally important to measure and manage the impact of these efforts. Key Performance Metrics to manage

  • Sales Revenue & Profit
  • EPS
  • Customer Lifetime Value
  • Reduction in Customer Acquisition Cost
  • Product Insight Analysis (Does your product portfolio have a life cycle? What is the correlation of product demand to cost and margin performance, etc.)