Brand Algorithmic

Data, Analytics, Technology Enabled Marketing, and Artificial intelligence are rapidly changing both marketing and customer engagement strategies. Through Cognitive Technologies, we can begin to tap into possibilities that were unheard of just a few years ago offering brands an experiential value exchange platform with their audiences.

The business in the ” Age of the Customer”  depends and thrives on relationships.  That’s why increasingly, as customer experience moves closer to the central selling point, data, analytics, marketing automation, and artificial intelligence are driving sales across the world.

 

 

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How Analytics, Marketing Automation, Artificial Intelligence and are Transforming the Luxury Retail Segment

The retail industry depends and thrives on relationships. Especially in the luxury segment, spending significant funds necessitates a process that is tailored to your needs and builds on past interactions. That’s why increasingly, as customer experience moves closer to the central selling…

Digital Transformation: The Impact of AI on Brand, Customer Experience, and Marketing Strategy

Artificial intelligence is rapidly changing both marketing and business processes. Through machine learning and other creative mechanisms, we can begin to tap into possibilities in creating a personalized and unique customer experience that were unheard of just a few years…

Artificial Intelligence (AI) & Analytics: Enablers of Personalization & Brand Loyalty

Analytics and AI are a powerful technology package and individually, are two enablers of personalization and brand loyalty today. This is why marketers have to react now in order to figure out how they can best use them to their advantage. Older approaches towards…