Optimize the Brand and Customer Experience

If you’re not “relevant to your customer in every context,” you risk diluting your brand or losing them entirely

Brand Algorithmic

Data, Analytics, Technology Enabled Marketing, and Artificial intelligence are rapidly changing both marketing and customer engagement strategies. Through Cognitive Technologies, we can begin to tap into possibilities that were unheard of just a few years ago offering brands an experiential value exchange platform with their audiences.

The business in the ” Age of the Customer”  depends and thrives on relationships.  That’s why increasingly, as customer experience moves closer to the central selling point, data, analytics, marketing automation, and artificial intelligence are driving sales across the world.

 

 

R&D Focus Areas

Sentiment Analysis

Real-time calculation of public sentiment and “opinions”  about  products , services, brands  & campaigns  in various  markets, using  freely  available  (ubiquitous)  social media data,  online news and reviews.

  • What is the real-time public perception of our products and services?
  • How effective are our marketing campaigns in the social media space?
  • How effective are we as a brand? What is our brand image?

Campaign Managers (Communications & Marketing) – Use instant feedback on campaigns to adjust tone of voice (TOV) or product communication perspectives. Instantly evaluate the effectiveness of your campaigns (PR/Marketing)

Product managers – instantly weigh the public opinion on your brands and products, integrate this feedback with R&D process to ensure optimal product development & market placement

 

 

Descriptive Analytics

Because Customer Experience is not only a strategy for customer connected-ness but also a condition for growth, it is equally important to measure and manage the impact of these efforts. Key Performance Metrics to manage

  • Sales Revenue & Profit
  • EPS
  • Customer Lifetime Value
  • Reduction in Customer Acquisition Cost
  • Product Insight Analysis (Does your product portfolio have a life cycle? What is the correlation of product demand to cost and margin performance, etc.)

eCommerce Personalization

The essence of deploying Neural Network intelligence on e-commerce sites is to enhance personalization, in terms of more intuitive product recommendations for buyers.

Neural networks can learn patterns in human behavior and predict choices. It becomes “smarter” with more user interaction.  In all, this replicates the feel of customers interacting with a well-trained sales associate.

 

 

Prescriptive Analytics

The ‘why’ behind customer behavior which will help you develop marketing and customer personalization strategies that will have a greater impact on their customer experience.

  • Identifying patterns of customer behavior to identify pricing and product preference insight across multiple digital channels
  • Pyschographic and Look-alike Audience Insight Strategy
  • Omni-Channel Optimization: optimal channel advert frequency per channel
  • Predict purchase probability or identify opportunities for cross-sell and up-sell

 

 

 

Transformation & Strategy

A focus on the impact of Customer experience Innovation on firms by leveraging Target Operating Models to assess current state capabilities (People, Process, and Technology) and re-engineering business processes to ensure successful adoption.

  • Reference Target Operating Model
  • Business Case Development
  • Capability Assessment
  • Vendor Assessment & Technology Selection
  • Reference Best-of-Breed Digital Architecture

Blog

How Analytics, Marketing Automation, Artificial Intelligence and are Transforming the Luxury Retail Segment

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The retail industry depends and thrives on relationships. Especially in the luxury segment, spending significant funds necessitates a process that is tailored to your needs and builds on past interactions. That’s why increasingly, as customer experience moves closer to the central selling…

Read More How Analytics, Marketing Automation, Artificial Intelligence and are Transforming the Luxury Retail Segment

Digital Transformation: The Impact of AI on Brand, Customer Experience, and Marketing Strategy

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Artificial intelligence is rapidly changing both marketing and business processes. Through machine learning and other creative mechanisms, we can begin to tap into possibilities in creating a personalized and unique customer experience that were unheard of just a few years…

Read More Digital Transformation: The Impact of AI on Brand, Customer Experience, and Marketing Strategy

Artificial Intelligence (AI) & Analytics: Enablers of Personalization & Brand Loyalty

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Analytics and AI are a powerful technology package and individually, are two enablers of personalization and brand loyalty today. This is why marketers have to react now in order to figure out how they can best use them to their advantage. Older approaches towards…

Read More Artificial Intelligence (AI) & Analytics: Enablers of Personalization & Brand Loyalty